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Do you underestimate the power of tracking your sales? According to Lisa Suttora, founder of http://WhatDoISell.com, online retailers can learn a lot from those figures. Says Suttora, “When it comes to figuring out what inventory to sell in the upcoming season, you need to start by looking at your sales from seasons past. The numbers tell the story.” As your eBusiness moves forward, tracking this data helps you avoid repeating mistakes and enables you to make well informed product sourcing decisions.

History Lessons

As you look at your sales history, there are five specific questions you should be asking, to gain a proper perspective on your sourcing position:

1. What patterns did I see in my business during the previous season?

Identify the defining characteristics of your best selling items. If your eStore sells clocks, were your best sellers vintage? Were they modern? Feature heavy? Brand name? But don’t stop yet; you’re only half way there.

Once you’ve determined which items were your fastest movers, go a step further and look at the consumer trends that drove those product sales (e.g. technology enhanced products, earth friendly living, etc.) If the trends behind those sales are still growing, then you know those items will continue to sell well. If, however, they’re on their way out, you don’t want to drag down your profits with products and trends on the decline.

2. Has my customer base changed over the year?

If you detect a shift in the demographics of your buyer base (e.g. an upsurge in the percentage of female buyers), you need to discover the cause. This is where your customer feedback becomes important, whether it’s paying attention to customer emails or sending out surveys. To figure out how to keep your customers coming back, you need to find out who they are and why they’re buying.

3. Am I up to date with my current suppliers?

Many sellers operate out of distributor catalogs that are two quarters old; in retail, that’s a lifetime. Your suppliers spend a great deal of time and money doing research to keep ahead of consumer buying trends. You need to leverage their research by implementing the results into your product selection and sourcing. That means getting their catalogs as soon as they come out, signing up for their newsletters, and reading their emails. These items all contain a great deal of information on where the market is heading.

4. Have I integrated any of the products that my current suppliers have introduced into the marketplace in the last year?

It’s easy to get stuck in a product sourcing rut, and simply reorder the same products again and again. But if you want to maximize your selling potential, you have to continually test market new products, and expand your line and your customer base.

5. What trending research methods do I currently employ?

It’s important to study the trending information that’s coming out of the retail industry you sell in, whether you’re attending trade shows, visiting trade association web sites, or reading consumer magazines and industry publications. This is how you learn which trends are rising and which trends are on their way out, so you can move your eBiz into the future.

Examine Your Sourcing Strategy

Documenting your monthly and seasonal sales records allows you to look back and spot patterns in what products sell best, and when. Explains Suttora, “Truly successful eTailers track and study their product sales. If you’ll implement these practices into your own business strategy, you’ll quickly recognize whether you’re on the right product sourcing path, or whether you need to shift your sourcing in a new, better direction.”

Product Sourcing Radio is Created and Hosted by Chris Malta and Robin Cowie of WorldwideBrands.com, Home of OneSource: The Internet’s Largest Source of Genuine, Factory-Direct Wholesalers for online sellers. Click Here for more FREE E-Biz & Product Sourcing info!

If you want to earn money online easily with your home based business, then you should consider opening an eBay account and devising a plan to start making money with it. Business on eBay requires little or no initial financial investment and can turn out to be as successful as any of the biggest known independent companies.This will require some effort on your part in form of research, determination and skill, but the result can be an eBay business that is hugely profitable.

A lot of successful eBay businesses began by people observing others around them selling off their unwanted goods, usually at better prices than their local newspapers would offer. Many successful eBay entrepreneurs started building their wealth in this way.

Just examine your house and think about all the junk you have accumulated over the years. What seems to be worthless today could be generating revenue for you tomorrow. Do a little search (like browsing eBay for goods that have been sold) and discover how much you could get for your old, unwanted stuff.

If the amount you get seems reasonable, you can start selling. At least you’ll get your first experience with eBay and then decide whether eBay business is something you’d want to continue on a higher level.

If you think you’re interested in eBay business, then you’d have to study the eBay world. You can start by listing about 10 things you’d like to sell on eBay, and researching them to know the intensity of competition for the items.

You can compete with the big eBay companies but it’s not advisable for a starter to do this. It’s better to start by finding a less competitive niche and focus on building on it. The niche can be a small part of a more well known and competitive market. By simply focusing on this base, you can successfully build an eBay business.

You can also make money on eBay with little or no start up capital by selling informational e-books. eBay has a whole section dedicated to selling e-books. There must be something you can do better than others which you can write about. Otherwise, you can always do some research.

If writing is your friend, then you already have what it takes to create an influential, income generating informational e-book. It will cost you nothing and you can sell the e-book for any price you choose. Apart from insertion fees, the reward is 100% profit in your pocket.

For you to succeed on your eBay business, you must offer a good product at a competitive price, regardless of what you choose to sell. As in the normal business world, the same law of supply and demand applies on eBay. Therefore a prospective entrepreneur cannot build a successful eBay business without total commitment and perseverance.

The fact that there is a lot of competition on the internet ensures that only those who offer products worthwhile will achieve meaningful levels of success. Therefore, in the long run, a small company on eBay will work only if the entrepreneur is prepared to put in the dedication and determination required for successful business online.

Jasmin.N. is owner of Infoconnect79.net and writes on a variety of subjects. To learn more about starting your own home based business earning 6 streams of income visitInfoconnect79.net

If you are considering starting an internet business, I have some bad news for you: 95% of new internet businesses fail. This statistic, although depressing is factual. It means that for every 10 people who start a business online, 9 are going to fail. My reason for revealing this frightening statistic is not to scare you but to make you assess your odds of being in the 95% bracket. First of all, I want you to know that there are various reasons for this high failure rate. But if I were to summarize them under a single phrase, I’d say the reason for this high rate of failure is impatience with the learning curve.

The truth is,all entrepreneurship takes time to succeed and internet based entrepreneurship is no different. The learning curve is simply the time lapse between the onset of the business and mastery of the business, during which a lot is learned.Typically, most of today’s successful internet gurus spent at least 5 years building their business in order to achieve the levels of success they currently enjoy.

But a lot of newcomers to internet business are given the wrong impression.With all the hype about instant wealth and instant success online, many people are misled to think that all they require to succeed with internet business is a website and some advertising. They get this wrong impression from some “guru” who tells them how he made instant wealth online. After listening to such gurus,what usually follows then is: the newbie gets excited with the internet business idea, starts the business,advertises, then…….nothing happens. After a couple of months spending money on advertising with dismal results, he becomes disillusioned and loses interest in promoting the business,which eventually leads to the death of the business. Thus the high rate of failure among new internet entrepreneurs.

For the newbie ebiz entrepreneur, in order to achieve the desired level of success online you’ll need investments in time, money and determination. If you are starting from scratch, or pioneering a new niche, be prepared to spend even more money and time if you will succeed.But this is where the trouble lies. Most newbie internet businessmen have limited financial resources and lack the patience required to breakthrough the learning curve, and will give up after a couple of months.

If you have limited resources and want to own a successful internet business in the shortest possible time, the best way to do this is to join an already successful, duplicable online business. There are a number of very successful internet business that are duplicable and all the entrepreneur need do is to “Plug in” to any one of them and apply the proven marketing techniques. The entrepreneur is sure of rapid success with this kind of business because he is duplicating an already successful model. Infact, this is the easiest way to succeed online.

There are now many programs available online that provide duplicable internet business to prospective entrepreneurs.

These programs belong to the “plug-in” type of business in which everything is set up for you including your website, products to sell and step by step instructions on effective marketing techniques that have proven successful with the very same business you are about to start.

When you join such programs, you gain several advantages. Firstly, this is the fastest and easiest way to make money on the internet. This is because you are applying proven techniques to market products that already have a market.

So all you’d be doing is getting a share of the market. Secondly, your return on investment is very high because you only invest in the known and not the unknown. Thirdly, your learning curve is drastically reduced and you quickly master internet marketing techniques that will be beneficial to you long after you’ve left such programs. Finally, you are saved the additional stress of administration of your business or other issues because they are usually handled by organizers of the program, leaving you time to concentrate on what is most important - fast racking your success in the internet business.

Jasmin N. is owner of Infoconnect79.net and writes on a variety of subjects. To learn more about starting your own home based business earning 6 streams of income visitInfoconnect79.net

There are a lot of MLM opportunities that are destined to fail and therefore, choosing the right MLM business opportunity is very important if you would like to succeed. If you have built a very large downline, then all this would vanish and all your efforts would have been for nothing simply because in this industry there are a lot of startups that come and go. MLM is also referred to as network marketing and it is a legal and viable business plan. You might have to try out many MLM companies before finding the right one simply because there is not a single MLM company that works for everyone. Generally, good MLM companies have a balance between recruiting mentoring and selling real products. There are 5 important things to look for in an MLM business to ensure that you are taking the right path.

1. Firstly, because different people have different strengths with respect to making a MLM business work for them, any company that tells you that anyone can do their MLM program is lying. Looking for an MLM company is like shopping for clothes. The key is not to lose morale after the first attempt. Many in the corporate world have failed many times but still managed to become successful after they have found a business that fits them.

2. When looking at MLM as a career choice, it is important to be realistic as MLM companies are never perfect entities. No career or job can promise you a trouble free, painless journey, let alone MLM companies. You are really planning to disappoint yourself if you thought of MLM companies as your saviour. Humans run businesses and humans have faults. That simply means that there are some MLM companies that will treat you better than others, but none will give you a perfect scenario.

3. Looking closely at the products that MLM companies sell is very important as well. MLM companies that sell widely available products in local stores or make implausible claims should be avoided at all costs. Are they trust worthy if they cannot even be honest about their product? Extra precaution must be taken against MLM companies that ask you to order a large amount of inventory because their products are on backorder.

4. The MLM companies that are more focused on taking your money will usually put more emphasis on recruiting than promoting sales of their quality product. They might ignore you as a professional, and indulge in illegal ways, such as the pyramid scheme.

5. How long the company has been in business is also a good indication of the status of the company. They are less likely to go under if they have been in business for a while and are listed on the stock exchange. Along with that comes the issue of the track record of the existing leadership. Successful and well-built MLM companies usually have excellent leadership and experienced management and this is a vital point in choosing the right MLM opportunity. It is about looking ahead.

Dan Cassi is an authority on online businesses providing valuable advice at http://www.moneyflowforlife.com. Where he shares online business opportunities with thousands of people worldwide. Click Here to gain FREE access to Internet marketing secrets when you sign up for the

Network Marketing also referred to as Multi-level marketing (MLM), is a business model that allows a parent company to sell their products directly to customers. This is done by means of direct selling and relationship referral. One of the main goals of MLM is to sell the product or service and to encourage the client to become an independent distributor and sell the services or product themselves. The prospects that may be interested in becoming distributors are known as MLM leads. Therefore, mastering the secret to generating MLM Leads is often the key to success in this field.

In a MLM venture, the idea is to identify possible distributors to take in to the business owner’s network and sell the products or services of the parent company. The MLM leads list is probably the most important marketing tool that businessman will own if it is comprised of viable prospects. Business owners usually purchases MLM leads from other companies. However, they must be cautious to decide on a reliable source, or risk throwing away money and time. There are numerous sources, especially through the Internet, and a lot of them bear not much interest other than to cheat the MLM business owner.

For example purchasing leads from lead companies results in competition for the distributor because up to ten other distributors in various MLM companies buy those same leads. Generic in nature, the standard of the leads that you receive is very bad. To put it mildly, the leads on your list asked for details on a home based business. They never asked for information on a network marketing business! On top of all the time and rejection an individual has to deal with, you will keep burning your money on purchasing leads until you, the distributor, become broke! Most distributors quit network marketing within three to six months because of two things; lack of leads and money for their business. If done correctly, MLM lead creation will generate the best standard of prospects and pay well at the same time. Thus, the running of a networking business never ends.

If you’re placing display ads or classifieds in magazines, purchasing leads from a lead generator or placing banners ads online, there definitely is a better way! Heard of social networking? They are forums online such as discussion forums, facebook, article marketing, myspace, blogs, and etcetera. You have found yourself a goldmine if you use these forums properly. It might be necessary to find a mentor. He/She will let you know how to push traffic to your marketing web with the use of the above mentioned. They will teach you to value-add to each and invite people to you if they’re using these sites effectively themselves. It is free and there are no sales, hounding, convincing, calling or anything unwanted involved. Done correctly, you will get the chance to start forging a relationship with every one of them (using automated technology). In fact, you will have about 10-20 MLM leads that enter your marketing webs every day for FREE once you’ve implemented this cutting edge strategy. Then, it will not take too long for people to call and request joining in your business.

Dan Cassi is an authority on online businesses providing valuable advice at http://www.moneyflowforlife.com. Where he shares online business opportunities with thousands of people worldwide. Click Here to gain FREE access to Internet marketing secrets when you sign up for the

Many people have become wealthy, very wealthy, starting and developing a new business. A good number have become household names: Kellogg, Ford and Gates, to name a few. But, they didn’t begin their new enterprises without risk. Nearly everything in life involves risk, not the least of which is entrepreneurship.

Are you considering becoming an entrepreneur and starting an online business? You too must expect to face risks. But the rewards can definitely be worth it. To enhance your success possibilities, you must work hard at minimizing the risks and maximize the potential rewards. Undoubtedly, that’s what Kellogg, Ford, Gates, Dell and Jobs did to enhance their success possibilities.

You too must minimize your risks in entrepreneurship by turning them into calculated risks. This means that you must study and analyze your risks as a general would study an enemy. Think of your risks as enemies and then go after them, cutting them down to a non-threatening size.

One way of minimizing your risks is to do market research. Do you have a market for your product or service? How can you find out? Well, on a happy note, the internet is an ideal environment for doing market analysis. So, here are three ways to do market research on the internet.

1. SELL ON EBAY FOR MARKET RESEARCH

If your product lends itself to the eBay type of marketing, you can test auctioning or selling there before trying to sell in another environment like a website. And, most products or services have a market on eBay. This includes automobiles, motorhomes and real estate, to mention a few things that might not come to mind right away.

An advantage of eBay is the humongous amounts of traffic that they get. In addition to that, eBay mirrors the internet marketplace. What people search for on eBay is very close to what they search for on the broader internet. So, the market analysis that you do on eBay is applicable, at least loosely, to other marketplaces on the internet. Also, while developing your selling skills on eBay, you are also honing them for other venues on the internet.

Let me put the eBay traffic phenomenon into a little clearer perspective. eBay has recently surpassed Google as the Search Engine with the largest volume of searches. Yes, eBay is, unofficially, a search engine. More people do keyword searches on eBay than on Google or on any other dedicated search engine like MSN or Yahoo!. And there’s another positive factor to consider. People search on eBay with their wallets open. Much of the internet is a virtual place for finding information, whereas eBay is a place designed and used specifically for buying and selling. People on eBay are ready to buy.

Now, a negative aspect of eBay: their fees. You must pay eBay to do business in their marketplace. I think you would agree that this falls into the realm of fairness. But, it does take a cut out of your profits. The upshot of this is that when you calculate your profits and try to apply them to another marketplace on the internet, you can discount the fees you are paying eBay. You won’t have to pay them on your own website, for instance.

2. USE GOOGLE AS A MARKET RESEARCH TOOL

As the largest and most popular dedicated search engine, Google stands out as a unique market research tool. If there is a market for a product, Google will know about it. Just search on keywords related to your product or service and see who else is exploiting that market. If no one or just a few people are selling in the market represented by your keywords, there are two possibilities. Either, you have a niche that is ripe for you to exploit, or others have tested this market and found that it is not profitable.

It’s up to you to figure out which it is through some further testing, or skipping that particular market to find another market underlying other search terms. Generally that requires using search terms that have fewer words and therefore are conceptually broader. Mostly, but not always, You’ll find more sellers in markets represented by broader search terms (fewer words) than with markets represented by narrower search terms. For instance, the market that underlies the search term “dog grooming supplies” is narrower than the market that underlies the search term “dog grooming” or “dogs”.

Here’s something to remember. Competition isn’t all bad. It can indicate a market. And with your brain and entrepreneurial talents, you will likely find your profit-making place among them. You just have to develop a unique selling proposition that will make you stand out in the crowd and attract customers. Think of it this way. Where would you rather put up your food stand, in a county fairground with competition from other food sellers, but with hordes of people or in an alley with no competition and no people? I think you get the point that applies to the internet as much as to the brick and morter world.

Where there is competition, there is a market. Google can help you discover that market. It won’t supply all the data you will need, but it will give you a huge start.

3. USE ADWORDS AS A MARKET RESEARCH TOOL

This tool is a little more complex than the previous two. Therefore, I will not be able to treat it in detail in this short report. It will have to be the subject of a report of its own.

In short, here is one way you can use Adwords as a marketing tool. Create a free product related to your main product. Maybe it’s a report that explains the features and benefits of your product. Advertise it on Adwords and see what kind of response you get. Are people interested enough to request a free product? If not drop that market.

But, don’t stop there. Change the keywords that you advertise on and try again. Keep this up until you find out what keywords perform best. If none of them give you any hope, give that market up and try somewhere else.

CONCLUSION

Risk is unavoidable in entrepreneurship. But, you can minimize it, turn it into manageable calculated risk, by doing market research online. I have introduced you to three ways to do market research online: sell first on eBay, use Google as a market research tool and use Adwords as a market research tool.

Dr. Davidian, Professor of Research and Writing, writes on topics as varied as internet marketing and the outdoors. Visit his Financial Freedom site to get started on your way. Visit also Freeoutdoors.com for outdoor equipment and OutdoorValueStore.com for survival information.

The whole idea brings up a bad image in the general public’s mind. For many people, the whole idea of offshore investing brings up a picture of shady investors looking for places to hide their money where the tax rates are more to their liking at next to nothing, and while that may be the deal for some investors who paint the whole bunch badly, there are many more honest businessmen with offshore accounts that play by all the rules. Once you understand what it is and what it isn’t, you might even consider offshore investing in the same way that you put your money into a local bank.

The concept is simple and offers access to a wide range of investment options outside one’s country. One of the common vehicles for this type of investment are those offered in the money market segment of the financial market. All the options in the money market are quite common and this segment of the financial market is characterized by short maturity dates. To find out more specifics about what’s available in these money markets, consider talking to a financial planner or other professional.

One of the first advantages to having offshore accounts is the fact that they are quite often tax havens. Often the financial powers that be in these countries actively seek the wealth of people from outside their national borders by luring the money in with a variety of tax discounts. Often, offshore investors start a company that allows other investors to place their money into this newly created firm and stave off the huge taxes that they would normally have to pay in their home countries. These offshore accounts also stimulate the local economy by bringing in money and economic activity. Of course as the tax base eroded, larger more developed countries took steps to ensure that they could regain some of their tax dollars.

The IRS has closed many of the loopholes that were once enjoyed by offshore investors, even the revenue that was once exempt from federal tax law has been included recently. As well, the federal tax collectors now go after all of a corporations’ or citizen’s worldwide income and not just the money that they make in the country. All this means that people or corporations that invest in offshore accounts may be changed with income tax evasion for not being forthcoming with all their information.

As well, these offshore accounts are expensive to get going. The person deciding of they want to start this type of investment needs to ask themselves how serious they are about this kind of venture before they start out because there’s more to the procedure than first meets the eye. In certain cases some of the investors are required to have their own land in the country but at the very least there are steep legal fees and corporate or account registration fees. One of the reasons that the fees are so high to start one of these offshore accounts is simple. The firms that make their money by helping to set up these businesses know that the people involved have a fair amount of wealth at their disposal and they know they can charge accordingly.

Most of us don’t have the kind of money that it would take to invest offshore successfully, but for those that do there are many things that need to be considered before you set up any offshore accounts.

Financial Services Company offering offshore investment with offices in Bermuda, the Bahamas, Grand Cayman and London offering offshore account services to clients worldwide.

To measure the worth of jewelry is not by looking at how much sparkle it generates, but by looking at the details that make it unique. An experienced collector would look past its elegant appearance and delve into its details and artistry. Pendants are practical pieces of jewelry, not just because it adds something special to an ordinary necklace, but it also means more than just a fashion accessory.

A Simple Sparkle

Pendants come in different shapes and sizes. It can be made with precious stones, metal, glass, or beads. Most of the time, pendants are customized to the wearer’s taste and would have eccentric and unique designs.

Women prefer more simple pendants while men wear larger pendants, especially among rappers. There are many different types of pendants to choose from in jewelry stores. They are also versatile pieces of jewelry that can be paired with any type of clothing. A simple casual dress can look more endearing when paired with the right pendant while a black evening dress can look more elegant with a diamond pendant and silver necklace.

A pendant can vary from a simple cheap accessory to expensive fashion jewelry. Its worth will mainly depend on its design, decoration and value of the material.

More than Just a Fashion Accessory

Pendants can mean a lot of things based on their design. They can take on any shape that shows the wearer’s personality. It also establishes the identity of a person either by the initials of his or her name or a figure that serves as a symbol. They are not just used for aesthetic purposes but also reflect the wearer’s personality, affiliations and even ideals. Pendants have sentimental values if they were given as a gift by a loved one or passed down from generation to generation as a family treasure.

One of the most common pendants are lockets and gemstones. Lockets have a compartment that can contain tiny pictures. Gemstones as pendants, on the other hand, signify the birth of the person.

You can find pendants at a fashion accessory supplier online. Through the internet, you have access to wholesale jewelry that provides you a wider selection with better deals. Choosing a good quality pendant can be difficult when you shop at jewelry stores. The price may not be what you hoped for. Wholesale fashion jewelry online is a more practical approach to make your investment worth every penny you saved for.

If you are planning on buying a jewelry accessory online, always inquire specific information about the product. Some websites provide product and contact information as well for the customer’s convenience. If possible, try to meet up with the dealer and ask for a sample of the jewelry. Examine the product carefully before making a deal as some products are cheap imitations only. It is best to be sure before committing to any transaction.

Other jewelry companies indicate in their website that they offer delivery services free of charge. Be sure to look for this information because this can save you a lot of money and effort in receiving the item.

online resources: Wholesale Clothing | Organic Body Jewelry | Canadian Wholesaler of Jewelry Clothing

If you run a business from home it can often be harder to take it to the next level. Through efficient management, hard work, and dedication it’s possible to harness the full potential of your business within the confines of your own home.

Outsourcing

For a work at home business, outsourcing will provide an opportunity for you to create a streamlined company. Rather than employing an accountant, you can work with an accountancy firm for example. Through outsourcing everything else, you can focus on your core competencies. When you’re trying to scale a business, it’s imperative that you value your own time. If you’re worth $100 an hour, then outsourcing something that saves an hour of your time is worth $100. Being prudent is important, but being too tight with your money can also seriously hamper the success of your company.

For a work at home business, outsourcing creates an effective route to scaling your business fast. You can use a company to perform the function of your sales department, an agency to do your marketing, and even a fulfillment company to handle orders if you ship tangible goods. While this creates free time for you to focus on the strategic objectives of your firm, it can also provide financing benefits too. You will often be able to avoid investing in infrastructure at too early a stage in your company’s life cycle, helping to create a leaner balance sheet that’ll impress potential investors and allow your company to handle fluctuations in demand.

Partnerships

Partnerships can often act as effective tools for entrepreneurs looking to scale their home business. If you can partner with a company in your market, consider allowing them to handle fulfillment while you handle the customer relationship. You could consider negotiating a discount rate with the firm where you mark up the price, or you could even propose an equity relationship too.

Software

Software may create opportunities for you to save time. If you own a website for example, you could get your IT firm to link your sales into your accounting software. If this saves five hours a week, then it saves 260 hours of your time per year, every year, going forward.

Discipline

If you run a business from home, it’s up to you to choose when you work. It’s vital you have the discipline to achieve what you need to do without giving in to the temptation of putting things off. That’s why, if you can’t discipline yourself, you should consider allocating a certain amount of hours to work each day. That way, you’ll be able to ensure your business has a fair chance at achieving its full potential.

Family

Being happy can play an important role in the success or failure of your business. That’s why it can often be a good idea to ensure your family is happy with you working from home. If they are not, then consider setting aside certain times of the day as “working hours”. This may help in making the divide between work and play easier for them to understand.

Naz Daud - CityLocal Home Business & Franchise Opportunity Home Franchise & Business Opportunity UK Business Directory & Home Franchises Work from Home Ireland Business Directory & Business Franchises

The second of the nine characteristics of network marketing’s top achievers cited by Rod Nichols’(1995), is receptiveness. Network marketers come from many back grounds, professions, and various level of education. The one thing that successful network marketers have in common is that they are receptive. Receptive to what you may be think. They are receptive to the following:

1. learning new things

2. working in a different kind of business organization

3. the principle of duplication

4. personal development

Learning new things

Top network marketers are receptive to learning new things. Keep it simple, they do not complicate their business. The job is to sell and use your company’s produces services and teach others to do the same. However, many network marketers come from complicated high-tech professions and make their network marketing business to complicated, because they are accustom to complicated problem. Sometimes those who come into a network marketing company with no sales experience do better than those with years of selling experience. Those with lots of selling experience have a hard time understanding network marketing’s simplicity. Therefore to be a top network marketing achievers must receptive to learning a new paradigm.

Working in a different kind of business organization

As a network marketer one must be receptive to the idea of helping others get what they want, which in return helps the network marketer reach his goals. For example, you get three new business associates and you help them each get three new business associates. You are helping three people get what they want and in return helping yourself. It does not benefit one to keep trade secrets. This can be a very different experience for those new to network marketing. One is glad to help one’s downline. One wants one’s downline to know all they know, because the more success one’s downline experiences the more money one earns. Top network marketer are receptive to the idea if a teaching and learning organization.

The Principle of Duplication

Duplication is what one would refer to as the number one best practice of network marketing. Top network marketing achievers are duplicatable. When a person is look at the network marketer give them a presentation they are looking at the business, but he or she is also looking at how one does the business. They are thinking, can I do this? That is why one must be duplicatable. The prospect must be able to envision herself or himself doing what the network marketer is doing (Yarnell & Yarnell, 1998). Top network marketing achievers make it look like anyone can do it. The truth is top network marketer are not just making it look simple, it is simple. The hard part is getting ones emotions out of the way. One must remember the Q-TIP, Quit Taking It Personal. When some one says no to the opportunity it is not personal.

Personal Development

Top network marketing achievers develop their businesses by developing themselves. They read books about success, they listen to tapes, attend seminars, and listen to training conference calls. Many top network marketing achievers will admit that the person development is important to their business.

Top network marketing achievers are receptive to a new way of living. Therefore, network marketer:

· Be a life-long learner

· Be part of a learning and teach organization

· Duplicate and be duplicatable

· Develop yourself to be all you can be

References:

Nichols, R. (1995). Successful network marketing for the 21st century. Grants Pass, Oregon: The Oasis press.

M. Yarnell, R. Reid-Yarnell. (1998) Your first year in network marketing. Prima Publishing.

Melva Pratt, MS is a graduate of Capella University. She wrote her masters project on network marketing. She owns a website dedicated to researching home based big money business ideas at http://www.RichRetiredLady.com